Chatting over a post-ride coffee this morning a mate, Andrew C, reminded me that last year I used Strava to track my Christmas shopping expedition to the local shopping centre (see below). For fun, he tried it himself when shopping for pressies with his own kids earlier in the month. Little did he know how useful that data would be. Just a couple of days ago he was again out with the family, and his kids were complaining profusely about having to walk so far. Andrew promptly pulled out his phone, opened Strava and showed them they’d walked around 20km at the shops. Strava Dad 1. Kids 0.