Interesting bit of technology spotted on cnet.com by John B. It isn’t quite KERS of Formula 1 fame, but a company has invented a bike wheel that captures the energy when you brake or descend and uses it to help you power up hills. As John asks, “I wonder would they notice at Landsdowne?” (where he races). I reckon they would mate, it’s rather distinctive.
Check out the whole story/video here:
http://news.cnet.com/8301-11386_3-57614311-76/$700-wheel-gives-bicyclists-a-battery-boost/
Carbon Addiction 
You could hide it under a disc cover and attach Zipp decals…. Thinking out loud….