If the sponsor’s shoe fits…?
February 7, 2014
Now here’s something to open a can of carbon worms. Whereas his new UCI WoldTour team Lampre-Merida is sponsored by Sidi, when it comes to shoes it seems reigning World Road Champion Rui Costa prefers wearing Bont. To solve the impasse his team has him rather ingeniously – or despicably depending on who you ask – … More If the sponsor’s shoe fits…?