Somewhere along the way, back in the 1980s, a great golfer became known as the ‘Great White Shark’. Around the same time an even more potent marketing drive from footwear giant, Nike, saw arguably the finest basketball player of all time, Michael Jordan, rebranded as ‘Air Jordan’ with the 1987 launch of the iconic Jumpman logo. … More I blame Greg Norman
It’s not quite over just yet, but it’s already been a fascinating summer of cycling in Australia. Plenty of great racing. Huge crowds. Painful crashes. And glorious wins. But arguably the most significant competition has been taking place off the roads as several not-so-familiar media names (in cycling circles, anyway) have thrown their hats and money into the ring alongside … More TV cycling wars: Channel 9 versus Channel 7
A new season typically means new sponsors, and 2015 has plenty of them. In case you’ve been wondering who’s financing the world’s top cycling teams in 2015, here’s a quick summary. Teams with new naming sponsors in 2015: Garmin Cannondale – Okay, they’re not exactly new naming sponsors, rather two existing ones from different 2014 … More Who’s who in the WorldTour zoo?
In light of yesterday’s confirmation from Cycling Australia that Channel 9 and Fox have replaced SBS as the contracted TV broadcasters for Australian domestic cycling for the next two seasons, this article from Cycling Tips is well worth a read, as are the comments. It explains things pretty well, and for what it’s worth, I generally agree … More Loyalty, money and the future of domestic cycling
It’s hard to be original these days, but Jaguar have come up with a great bit of marketing to leverage their sponsorship with Team Sky. Very nice guys. Chapeau.
STORY UPDATE: This whole selfie thing, actively encouraged by some TDF teams including Tinkoff-Saxo, is really starting to blow up now. Not surprisingly fans are getting in the act as well trying to emulate their heroes and as Geraint Thomas suggested to The Guardian overnight it’s making things more than a bit dangerous out there. … More Riders have only their selfies to blame
Coming from an advertising background myself, it’s always interesting to see how different brands try to get their messages across to us. Here’s just a small selection of campaigns from over the years. What do you think? Who’s doing it right?
Music festivals and album covers have always been a playground for graphic designers. Well, so it seems, are Bike Polo tournaments. Here’s just a small selection I’ve come across recently…cool as.
We live in an age of ‘stuff’. And stuff needs a name. But given the proliferation of largely commoditised stuff that inhabits our lives, be it tomato sauce, jeans or bar tape, it’s seen an equal proliferation in brands and sub-brands – and cycling is certainly not immune. Surnames alone simply don’t cut it any … More The Name Game
As an ad boy myself, I’ve always loved a good pun – and this one is right up there. A craft beer from Belgium called ‘Malteni’. No idea if it tastes any good, mind you. But 10/10 for the name. I hope Mr Merckx has been given a lifetime supply… http://www.maltenibeer.com/