I’ve just started reading Jim Fitzpatrick’s new book “Wheeling Matilda: The story of Australian Cycling.” A few chapters in, and it’s already crystal clear he’s done a mountain of painstaking research into the formative years of cycling in this country. I’ll be sure to provide a proper review in a week or so when I’m finished. However, one of real joys so far has been the remarkable selection of archival photos and advertisements, like this one. Great message, huh? Made me smile. A lot.