Having recently reviewed my first-ever Bianchi I must say this old advert made me smile. Celeste #227 isn’t my favourite colour, either. Nice bikes though.
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Carbon Addiction 
Heh. I just bought my first Bianchi – though it’s not the full-celeste. It’s carbon, white graphics with celeste highlighting.
I think it’s kinda beautiful, though my GF doesn’t agree.
http://www.thecrankset.com/index.php/2013/10/27/first-ride-bianchi-methanol-sl-29/