Don’t know about you, but I’m already getting sick of watching the same ads over and over during the Tour de France coverage. This year’s batch is rather ordinary too, it must be said.
Same idea as last year’s ad, just not as good. Also, what a rubbish premise…”10 years supporting the Tour and not a single breakdown.” No shit. Given the cars are new each year, you’d hope no bloody breakdowns. Even if they are Skodas. Hardly compelling.
An okay idea with a clear message (also clear is it’s been shot on the cheap) but the same ad as last year, no doubt to save even more money. Seems a bit lazy to me.
Little more than a fancy slideshow. Looks like the work experience kid did it with some new 3D editting software, Windows Movie Maker anyone? I’m sure they have volumes of research to suggest otherwise, but for mine the premise seems rather shallow too. Zzzzzzzz.
Pretty uninspiring and forgettable, but in keeping with their masterbrand, I guess. Which is something. Beige.
Easily the best of a bad bunch. Nice production values, albeit a pretty formulaic idea. First time I saw it, it did make me smile. And at the risk of sounding ignorant I never realised Huon was salmon salmon beforehand, so I did learn something. Great to see a nice looking campaign leveraging an NRS team sponsorship.
Nice job for the production folks, given it looks like the spots were shot in Europe. If the creative team got to go too, pure genius. As for the ads themselves, they’re okay. But nothing worth putting on your reel. Robbie McEwan’s ‘race radio’ VO sounds more wooden than the Dunc Gray floorboards.