Awesome media placement?

It may appear like a coincidence. But surely this advert right now on the Sydney Morning Herald website for a cortisone cream is no accident?

Lance, meet Cortisone. Coincidence?
Lance, meet Cortisone. Coincidence?

Screen grab taken at 3:20pm Friday 26 April 2013
http://www.smh.com.au/sport/cycling/usada-chief-lashes-uci-over-doping-20130426-2ii7j.html

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