For those who suffer they ride

Last year, a British mate tipped me into the Fireflies: a group of advertising industry types who raise money for Leuka, a charity formed to support Research & Treatment of Leukaemia at the Hammersmith Hospital, London.

Each year the Fireflies down their crayons and grab their bikes to traverse 1000+km across the Alps from Lake Geneva to Cannes, cycling over 18 mountains in just 8 days and arrive during the Cannes Lions Advertising Festival (aka the Advertising Oscars). Being advertising dudes, they produce some pretty cool stuff too. Here’s just some of it…

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